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Rover- For the In Between

Project type

Cross-Platform Campaign

Date

Fall 2025

Role

Lead Designer, Art Director, Co-Strategist, Co-Copywriter

Software

Photoshop, Procreate

Awards

Red Dot Awards 2026
- Design Concept Award

American Advertising Awards 2026
- Silver AAF in Campaign
- Silver AAF in Outdoor Boards (Flat or 3D)

A cross-platform campaign for Rover, positioning it as a brand that encourages lily-pad career paths as a means of self discovery, and naturally provides emotional grounding through pet companionship during moments of transition.