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Rover- For the In Between
Project type
Cross-Platform Campaign
Date
Fall 2025
Role
Lead Designer, Art Director, Co-Strategist, Co-Copywriter
Software
Photoshop, Procreate
Awards
American Advertising Awards 2026
- Silver AAF in Campaign
- Silver AAF in Outdoor Boards (Flat or 3D)
A cross-platform campaign for Rover, positioning it as a brand that encourages lily-pad career paths as a means of self discovery, and naturally provides emotional grounding through pet companionship during moments of transition.
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